ICYMI: Decoding the mystery of “Efficient Growth” via Partner Ecosystems

Yesterday I had the pleasure of hosting a Linkedin Live with two of my friends and colleagues - Justin Gray of In Revenue Capital and Anthony Kennada of AudiencePlus. These two guys are B2B GTM experts and they have seen a YUGE shift in 2023 in the sales and market motion. Money is tightening, people need to get more efficient, and all the low hanging fruit is GONE. It is time to dig in and get intentional. Click the snippet below to watch the whole video. And no I wasn’t wearing my $30 dollar Joker mask the whole time.

The traditional B2B SaaS GTM motion is dead... People are solution fatigued, and no one wants a discovery call with an SDR. Make way for Partner Led Growth and Leveraging your Channel Ecosystem.

What you will learn:

- What exactly is a Partner Ecosystem?

- How to identify your Ideal Partner Profile via In Revenue’s IPP Methodology

- Why Activation % and LTV are replacing CPL and MQLs as the KPIs of successful GTM teams