What Investors Think When Reading a Pitch Deck

Yesterday I had the pleasure of doing a Linkedin Live session with Phillip Pipkins entitled “What Investors Think When Reading a Pitch Deck.” . The title pretty much sums up the content. I also kissed him during the presentation to get more clicks The TL;DW is-

• A pitch deck is a summation of how much a founder really understands the business they are trying to build. How much he/she understands their market and customers should be highlighted.

• Raise amount and the amount of previous capital raised gives a quick litmus test for investors if they are in a valuation range in which they feel comfortable.

• Traction is everything - whether its with revenue, users, or in depth customer discovery/partnerships.

• Pumping TAM is stupid.

• Being intellectually honest about your competitors, their capabilities, and any recessionary headwinds.

  You can watch the video here: