Max Farrell of Workhound on Building Vertical SaaS Company and Landing Your First Five Customers

This week I had the pleasure of interviewing Max Farrell of Workhound. Max is an exceptional founder who has identified in the most affable way how to find product market fit and win his first five customers. You can listen to the pod on YouTube, Apple, or Spotify.

Max Farrell is in charge of sales, business development, and administrative duties. Max also leads industry engagement by speaking at trucking events and writing for industry publications. He also wrote the blog on immersive customer discovery by riding with “The Turntable Trucker” from Des Moines to Los Angeles. Before WorkHound, he founded an innovation consultancy, Create Reason, and worked in Business Development at Dwolla.

What You'll Learn:

• Vertical Products

• Customer Discovery

• Company Building and First 5 Customers

• Beta and Product Market-Fit

• Value-Based Pricing

• Software Sales Cycle

• Fundraising in an Under-Capitalize Market

• Investor Qualifications

• Transition to New Markets

Favorite Quote:

“People think there are shortcuts, but there are no shortcuts! There is a formula: PAIN + PASSION +PERSISTENCE = PAYOFF.”

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