Justin Gray of Shift Paradigm on the Problems with MarTech

This week I had the pleasure of interviewing Justin Gray about all things B2B marketing. We had a candid conversation on why marketing ROI is so hard to measure and what leaders are getting wrong. You can listen to the podcast on Apple or Spotify.

Today, David is speaking with Justin Gray. Justin Gray is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin slotted into a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing, and Business Development. Justin is also a strong voice for pragmatic entrepreneurship, modern marketing, and building intentional organizational culture. As a recognized speaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch, and others. Justin and his wife Jennifer met over marketing, have a son named like a superhero, Grayson, and a daughter who’s destined to be a Rockstar. When not driving bookings revenues, you can find him roaming the fields at his hemp farm in Missouri or combing the desert looking for a poorly executed shot at the golf course.

Justin Grey LinkedIn 

Justin Grey Twitter 

What You’ll Learn:

• Understanding Marketing Automation

• Evolution of MarTech

• Marketing Fundamentals vs Software

• How Complex a Marketing Position can be in an Organization

• Relationship of Sales vs Marketing

• General understanding of CDP, and its place in the MarTech stack

• Merger between LeadMD and Shift Paradigm

Favorite Quote:

“Say YES! Whenever possible”