Josh Wagner of In Revenue Capital on Selling Software in 2023 and the Emergence of Partner Led Growth

Today I am speaking with Arizona’s new emerging manager Josh Wagner of In Revenue Capital. Josh is a career sales B2B sales executive who has found himself into the capital allocation game. We dive deep into B2B selling cheat codes, GTM motions, and the emergence of partner led growth. You can listen to the podcast on YouTube, Apple, or Spotify.

Josh is a 20 year Sales, Marketing and Channel veteran helping start-ups scale from $0 - $20MM. Ecosystem led growth has been the “cheat code” to growth, tapping into one to many partner relationships to create more scale with less resources. Josh is the Co-Founder and Partner at In Revenue Capital providing founders with Operator-Immersive Capital.

Josh also leads the Revenue team at Rising Cloud, serves as an advisory board member at CRE OneSource, and hosts the Love Selling Hate Sales Podcast.