Jacob Findlay of Fullbay on Building And Scaling SaaS for SMB Customers
Last week I had the pleasure of interviewing Jacob Findlay, founder and Executive Chairman of Fullbay (vertical SMB SaaS). He is a master of precision, lean process, and vertical SaaS. He scaled his startup to $5M of ARR before taking a massive growth round by Mainsail to expand. You can listen to the podcast on iTunes or Spotify.
Jacob Findlay is the Co-founder of Fullbay. Five years ago, he made the leap from healthcare to truck repair. He wanted to take the best ideas from the electronic medical records world and apply them to heavy-duty repair. In other words, build a medical record for trucks.
At the time, Jacob was in the Director of Finance role for a wildly successful startup company called WebPT. More than 10,000 physical therapy clinics in the United States—one-third of all clinics in the country—now run on WebPT’s software.
Despite his success at WebPT, he left to spend a year running the office side of a truck repair shop. He wanted to gain street credibility in truck repair. He then launched Fullbay in the Fall of 2015.
Today Fullbay is the number one fleet repair platform in North America. Jacob is a CPA, a cellist, a so-so surfer, and the father of seven children.
What You’ll Learn:
Importance of a good sales execution
Steps to achieve product-market fit
Understanding and identifying a problem before building a product
Progress of the product after launch
Understanding customers and how to implement the product
Adjusting training accordingly to SMB customer
Best ways to identify product-market fit
Importance of keeping a simple finance plan
Favorite Quote:
“If you wanna succeed in business, identify a problem, solve it, and then sell it.”