Heidi Jannenga of WebPT on Building a $120M ARR Vertical SaaS Company, Expanding TAM, and Scaling Culture

Today I am talking to a good friend and mentor of mine Heidi Jannenga of WebPT. Her story at WebPT is the gold standard template for me when I look at verticalized SaaS companies. We talk about building a company to $120M ARR, scaling culture, expanding TAM, and much much more! You can listen/watch the podcast on YouTube, Apple, and Spotify.

Dr. Heidi Jannenga is a physical therapist, co-founder, Chief Clinical Officer of WebPT, a nine-time Inc. 5000 honoree, and the leading software solution for physical, occupational, and speech therapists.  As a member of the board and senior management team, Heidi advises on WebPT’s product vision, company culture, branding efforts, and internal operations while advocating for rehab therapists, women leaders, and entrepreneurs on a national and international scale. Since the company launched in 2008, Heidi has guided WebPT through exponential growth. Today, it’s the fastest-growing physical therapy software in the country, employing over 800 people and serving more than 90,000 therapy professionals at more than 27,000 clinics.

In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for EY’s Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council’s Governor’s Celebration of Innovation. In addition to serving on numerous non-profit leadership boards, Heidi is a proud member of the YPO Scottsdale Chapter and Charter 100 as well as an investor with Golden Seeds, which focuses on women-founded or led organizations. Her latest venture is called Rizing Tide, which is a foundation dedicated to fostering diversity and inclusiveness in the physical therapy workforce.

Heidi is a mother to her 10-year-old daughter Ava and enjoys traveling, hiking, mountain biking, and practicing yoga in her spare time.