Beware of Building Products of Overstating Problems

I often see founders in vertical SaaS that go deep into the weeds about a problem within their industry. These founders appear very fundable as their industry knowledge is so attractive it might seem hard to resist. However, the problem the founders are describing seems so abhorrent you are shocked that no one has thought of solving this problem before. The problem with these types of solutions is that the problem may be overstated by high-performance individuals and not representative of the market they are trying to serve.

It is not malicious by any means- it just shows that this particular founder was a top 99% performer in their respected industry, and perfection was necessary. The bottom 99% might not think this product solves that big a problem. How big of a problem is it if no one has tried to solve it?

Make sure to build products for the bottom 99% of performers within your ICP. These solutions might not be as sexy, but your adoption rate will be higher, and the stickiness will remain after the feature novelty wears off.